• Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging)
• Partner with internal and external resources to develop and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention techniques
• Partner with Brand and Product marketing to develop key messaging points and direct response creative across mediums
• Develop email best practices to share with stakeholders across the organization including creative, marketing
• Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
• Good knowledge of retention marketing tools such a (Moengage, WebEngage, CleverTap or any similar platform) is a must.