Key Responsibilities:
• Lead the planning, execution, and optimization of high-impact paid media
campaigns across platforms including Google Ads, Meta, LinkedIn, and other
relevant networks.
• Define PPC strategies aligned with broader marketing and business objectives,
while managing budgets, timelines, and performance targets.
• Mentor and guide junior team members, ensuring quality, consistency, and
continuous learning within the PPC function.
• Conduct advanced keyword research, audience segmentation, and performance
forecasting to improve campaign precision and outcomes.
• Regularly analyze campaign data, produce detailed performance reports, and
present strategic insights and recommendations to stakeholders.
• Stay current with evolving PPC tools, algorithm changes, and emerging digital
marketing trends, proactively incorporating them into campaign strategies.