Key Responsibilities
1. Category Strategy & Performance Management
• Develop and execute category growth strategy aligned with business objectives.
• Drive revenue growth and ensure achievement of sales targets.
• Monitor category performance and implement corrective measures where
required.
• Ensure all programs and initiatives are aligned with the Annual Operating Plan
(AOP).
• Identify opportunities for expansion, product improvement, and revenue
optimization.
2. Program Planning & Course Launch
• Plan and oversee launch of new courses as per approved timelines.
• Coordinate with academic and content teams for program readiness.
• Ensure timely rollout of programs across centers and platforms.
• Monitor program performance post-launch and recommend enhancements.
3. Marketing & Campaign Management
• Collaborate with the marketing team to design category-specific campaigns.
• Support ATL & BTL activities to strengthen brand positioning.
• Provide market insights for effective promotional strategies.
• Monitor campaign effectiveness and optimize marketing efforts.
4. Sales Alignment & Revenue Ownership
• Work closely with the sales team to drive admissions and revenue.
• Provide sales teams with product knowledge, positioning, and competitive
insights.
• Participate in sales reviews and performance discussions.
• Support conversion improvement initiatives.
5. Event Planning & Execution
• Plan and execute academic seminars, workshops, and promotional events.
• Coordinate with internal teams for seamless event delivery.
• Ensure events contribute to lead generation and brand visibility.
• Review post-event outcomes and document key learnings.
6. Market Research & Data Analysis
• Conduct competitor analysis and market trend studies.
• Analyze sales data and prepare performance reports.
• Identify customer behavior patterns and growth opportunities.
• Provide data-driven insights for strategic decision-making.
7. Review & Reporting
• Conduct periodic review meetings with cross-functional teams.
• Track progress of category initiatives and sales performance.
• Prepare structured reports for senior leadership.
• Ensure transparency in communication and performance updates.
8. Cross-Functional Coordination & Team Management
• Coordinate with Sales, Marketing, Academic, and Operations teams.
• Ensure seamless execution of category initiatives.
• Drive accountability across teams for category success.
• Support leadership in strategic decision-making processes.