1. Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
2. Working cross-departmentally to align campaign strategies and goals across the organization
3. Providing ongoing actionable insights into campaign performance to relevant stakeholders
4. Defining, measuring, and evaluating relevant paid media KPIs.
5. Building out media buys for various ad platforms and overseeing the day-to-day execution of paid
media
6.Launch and Overseeing Paid campaigns and side-by-side optimize various PPC campaigns side
7. Conducting in-depth keyword and website research, ad grouping, and audience targeting
8. Maintaining knowledge of industry best practices and new technologies materials.
9. Be involved in keyword selection and audience targeting
10. Monitor budget and adjust bids to gain better ROI
11. Produce date-right reports to the management
12. Maintain partnerships with PPC ad platforms and vendors
13. Keep updated with the latest trends in the paid marketing ecosystem and adapt to Xylem’s Digital
approach.
Head Office
Kerala
India
BSc/BA, BBA, Masters in Marketing, Digital Media, or a related field.
AdWords and other certifications are Mandatory.