Lifecycle Campaign Strategy & Execution:
? Design, execute, and optimize retention marketing campaigns focused on
increasing student engagement, course completion rates, subscription renewals,
and re-activation.
? Use MoEngage to manage personalized multi-channel campaigns across push
notifications, in-app messages, emails, and WhatsApp Messages.
? Map learner journeys and create automated workflows using MoEngage Flows
and Smart Triggers based on behavioral and academic engagement data.
? Cross-Functional Collaboration:
? Work closely with Digital Marketing, Content, and Academic Success teams
to align communication strategies with learning milestones, curriculum needs,
and platform updates.
? Partner with Brand and Creative teams to ensure learner messaging is
consistent, motivational, and aligned with educational goals.
? Content Personalization & Engagement:
? Develop personalized communication tracks for different user segments (e.g.,
new learners, drop-offs, high performers, inactive students).
? Drive engagement through nudges, reminders, motivational content, milestone
celebrations, and academic performance insights.
? Performance Analytics & ROI Tracking:
? Track and analyze key retention KPIs, including batch enrollments, course
purchases, lesson engagement, active learners, course completion rates,
D7/D30 retention, and subscription renewal rates to evaluate learner behavior,
campaign effectiveness, and overall platform engagement.
? Analyze campaign performance via MoEngage Analytics, Google Firebase,
and internal dashboards, providing data-backed insights and
recommendations.
? Platform Mastery:
? Deep knowledge of MoEngage, including its segmentation engine, real-time
triggers, campaign orchestration, and predictive analytics.
? Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage
experience is mandatory.
? Maintain a test-and-learn mindset, using A/B and multivariate testing to improve
creative and channel performance.
Kozhikode
Kerala
India
Bachelor’s degree in Marketing, Business, Education, or a related field.
? 4 years of experience in retention, lifecycle, or CRM marketing, preferably within
EdTech.
? Proven success managing user retention and engagement campaigns with measurable
results. Building retention campaigns from scratch, including journey mapping and
trigger logic, is a plus.
? Hands-on experience with MoEngage, including workflow automation, segmentation,
and analytics.
? Strong analytical skills; ability to synthesize learner data into actionable strategies.